Internet TheoryInternet Theory


Article Title: Living Content: It’s What People Want

Intro: The power of creative, compelling writing.


Most web content is barely alive, even when it is first written. It is pumped out by content mills, optimized and uploaded. This kind of bulk content is often referred to as backfill content. I prefer the term “landfill content.” Dead and rotting from day one.
In sharp contrast, living content is quality content. It is shared quickly through social media—because it is worth sharing—and takes root across the web. Better still, true living content is updated and added to on a regular basis.
It’s never too late to bring content back to life

People like fresh content, new content and living content. They seek it out every day, through their computers and their smart phones.

If you want people to come back to your site more frequently, and feel more inclined to share what they read, you need to move away from the landfill content model, and move towards creating more and more living content.

It’s what your readers want. And if they can’t get it from you, they will find it elsewhere.

Article Title: 10 Form Optimization Tips For Landing Pages

Intro: Over the years, I’ve done a lot of work with form optimization. In this article, I’ll cover some tried and true form optimization tips.


I’ve done most of my testing on the PPC side, but obviously, the information can also be used effectively to improve overall form conversions on websites.

Article Title: The Lowdown: Technology and Politics of HTML5 vs. Flash

Intro: The battle of resource hogs


Apple stands to gain much by having its Internet video delivery system in the hands of an open standard rather than held by any one company. If we need evidence that each major player in this market would like to lock its customers into a proprietary plugin, we need look no further than Microsoft's own Silverlight initiative.

In order to achieve its high level strategic objective, Apple needs to take a stand, right now against Flash. If Mr. Jobs, persuasive as he is, can cast enough doubt in the minds of content providers, create an attractive business model for developers and content providers without the use of Flash -- which he can -- and hold the fort while HTML5 develops over the next few years (not a decade as Adobe has self-servingly surmised), then Apple's future products, and its customers, will greatly benefit.

This is a war Apple feels it can win. Flash will likely never go away on the desktop, but Apple's vision of the future of mobile devices can and will flourish without it. In the meantime, expect more politics and tidbits of technical truth at the CEO level.

Article Title: There Is Brainpower in Numbers

Intro: Use of the web as a soundboard among thinkers for innovation and discussion.


DESPITE the enduring myth of the lone genius, innovation does not take place in isolation. Truly productive invention requires the meeting of minds from myriad perspectives, even if the innovators themselves don’t always realize it.
“Innovation today isn’t a sudden break with the past, a brilliant insight that one lone outsider pushes through to save the company,” he says. “Just the opposite: innovation today is a continuous process of small and constant change, and it’s built into the culture of successful companies.”
Brainstorming, Mr. Boyd says, is the most overused and underperforming tool in business today. Traditionally, brainstorming revolves around the false premise that to get good ideas, a group must generate a large list from which to cherry-pick. But researchers have shown repeatedly that individuals working alone generate more ideas than groups acting in concert. Among the problems are these: Throwing in an idea for public consideration generates fear of failure, and workers looking to advance their own interests often keep their best ideas to themselves until a more opportune time.
“The best innovations occur when you have networks of people with diverse backgrounds gathering around a problem,” says Robert Fishkin, president and chief executive of Reframeit Inc., a Web 2.0 company that creates virtual space in a Web browser where users can share comments and highlights on any site. “We need to get better at collaborating in noncompetitive ways across company and organizational lines.”

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