Intro: An attempt to thwart scalpers
Excerpts:
In an effort to thwart scalpers and dampen ticket reselling on the so-called secondary market, musicians as diverse as Bruce Springsteen, Miley Cyrus, Metallica and Justin Bieber have adopted
As the oxymoronic name suggests, paperless tickets aren't really tickets at all. They're essentially personal seat reservations, secured electronically.
Ticket issuers Ticketmaster and Veritix tout paperless tickets as a way to eliminate worries about lost, stolen or counterfeit tickets, and to banish long will-call lines. "It's the ultimate in convenience if you're a consumer," says Jeff Kline, president of Cleveland-based Veritix.
Unlike a conventional ticket, Ticketmaster's paperless tickets can't be transferred from a buyer to a second party (Veritix's technology allows for transfers). The inability to pass along a seat creates what's become known in the industry as the "grandma" problem. Since a paperless ticket buyer has to show up at the door at the same time as the rest of his or her party, it's almost impossible for a grandma living at one end of the country to buy a paperless ticket as gift for a grandchild living at the other end
Ticketmaster says its paperless system is designed to undercut scalpers, such as those who scooped up large blocks of tickets to Miley Cyrus's concerts last year and resold them at extraordinary prices. The system ensures that tickets end up in the hands of fans, not speculators, a company spokesperson says, and at the prices established by the performer.